(THIS BLOG POST CONTAINS A VERY SPECIAL INVITE FOR YOU, SO READ RIGHT TO THE END:)
Have you heard the term ‘lead magnet’ or ‘freemium’ thrown around here and there, and you’re not sure what it is and if you need one? …or perhaps you even have a lead magnet already, but it’s not performing the way it should. Whatever the issue, I’ve got you covered.
(NOTE: For the purposes of this post, the terms lead magnet, freemium and giveaway are used interchangeably).
For those of you, who are brand spankin’ new to the term, a lead magnet, or as it is so affectionately called, a ‘freemium’…is essentially an ethical bribe. It is a giveaway of sorts, that is typically of high value to the marketplace but is given away free of charge, in exchange for the person’s name and email address. Both the giver and the consumer of the lead magnet, benefit…so it’s a win-win for both..or at least…it SHOULD be.
THE LEAD MAGNET LEADS THE WAY
In essence, the person who is downloading the giveaway should be receiving information that is truly of high value to them and presumably, worth paying for… even though they are getting it free of charge. To clarify, that consumer should really feel that the giveaway serves a purpose, solves a problem and fills a need that they have, that is well worth trading their name and email for.
On the other side of the exchange, the marketer of the lead magnet, receives the most valuable gift a marketer can get….a lead that helps them build their coveted email list…their tribe.
HOW TO CREATE A LEAD MAGNET THAT PEOPLE ACTUALLY WANT – EPISODE 14
Music in this video: Song 1: ‘Sweet', Song 2 ‘Dance'- Music By: www.bensound.com” or “Royalty Free Music from Bensound”
DO YOU NEED A LEAD MAGNET?
Now that you know what it is and what it does…doe you NEED one? Well..if you have an online business that requires customers, and/or business builders, than the easy answer is YES..you should have a high-value lead magnet to attract prospects or leads.
Why? …because it provides much-needed leverage in your business. Think about it…people can opt in to receive your giveaway, from all corners of the earth and at all hours of the day…even when you are sleeping! How powerful is that? You can be collecting leads…actual prospects to talk to about your product, service or opportunity…on autopilot. Pretty awesome right?
MOST OF ‘EM ARE CRAP…
Here’s the thing…there are a lot of lead magnets out there that are totally crappy-crapperson…for realz. Having said that…if you create a really great lead magnet, you WILL stand out from the crowd and you’ll clean up with the leads.
Trust me on this one…I’ve had a not-so-good lead magnet before and it totally did NOT work well for me. Once I learned how to do it properly…(and there is a bit of an art AND a formula to it)….I was able to create a very successful lead magnet that gets me leads every single day.
So then…how DO you create a really great, high-value lead magnet that people actually want? Simply, by following my 5 simple steps below. Ready? Here we go…
Step #1: KNOW YOUR AUDIENCE
You have to know who you’re talking to. Who are your perfect customers and business builders. You need to know everything about them…their hopes, dreams, fears and frustrations. Furthermore, know where to find them. Where do they hang out online? What do they like? See where I”m going with this? KNOW your audience. That’s pivotal because if you don’t…everything you do will be like aiming at a target you can’t see.
Step #2: SURVEY YOUR AUDIENCE
There is no better way to find out what type of lead magnet your market truly wants, that to just ask them. I know..it’s crazy right lol? Go to the social media pages and groups where your people hang out and ask them what they would love to learn. Find out what they are struggling with. Then, create your lead magnet around that issue and you’ll hit a home run. It’s much better to do a little leg work on the front end, than to create a lead magnet that misses the mark.
Step #3: CHOOSE THE RIGHT FORMAT FOR YOUR LEAD MAGNET
There are a variety of different ways that you can deliver your content. Truthfully, almost anything goes. Just remember, that people have a very limited attention span so don’t get all caught up in long video series or extended boot camps for a lead magnet. Unfortunately, People are just not likely to follow through.
With that in mind…here are some ideas of different formats you could choose for your lead magnet. This list is by no means exhaustive, of course, so use your imagination here.
- Swipe Files
- Blog Posts
Step #4: CREATE THE CONTENT
This process should NOT take you weeks to do! You really should be able to create something high-value within a matter of hours…perhaps a day… or two, at most. If you are agonizing over your lead magnet for days on end, than you are seriously over thinking it.
Your lead magnet is not supposed to be a dissertation. On the contrary, the information should be quick, easy to consume, simple to implement and super valuable. That’s it, that’s all. You should do a bit of research to ensure that you’ve got your facts right. Otherwise, avoid complexity at all costs. Just..keep it simple.
Step #5: CHOOSE HOW YOU WILL DELIVER THE CONTENT
You need to figure out how your target audience is going to access your giveaway. This means, that you’ll need to choose where you’d like to upload it to. There are many places to upload your giveaways so the choice is yours. Even Google Drive is fine. Aside from that, you’ll also need to know how to promote it so that people know about it. Furthermore, you will need to decide how they’ll opt in, as well.
Ultimately, these choices are yours to make and go beyond the scope of this particular post. At the end of the day, having the high value lead magnet to offer, is the most important step here. Once you’ve got that, the rest can easily fall into place with a little guidance.
DOES THAT HELP?
I truly hope these five steps help to bring some clarity to the importance of creating a lead magnet for your business and how to go about it. Truly, I want to encourage you to make your lead magnet a priority, because once you have it working for you on autopilot, it will give you a ton of leverage. It will also work for quite some time and can easily become a reliable lead flow for you and your business. Pretty cool, right?
WANT ME TO SHOW YOU STEP-BY-STEP, HOW TO DO IT?
If you’ve read this far and realize that you need to focus on creating a lead magnet for your business, I’ve got some help for you. I’ve created a free 5-day online workshop called ‘FANTASTIC FREEMIUMS’ that begins on Monday, September 25th. In this workshop, I will be leading the participants, by the hand and show them exactly what they need to know and do, to build their very own, high value lead magnet.
***I have created the ‘Fantastic Freemiums’ Facebook Group to host the workshop in. I will go live in the group once, every day, to provide a quick, and super-effective training, along with some action steps to take to get you on your way. If you follow along and complete the action steps I give you, at the end of the five days, you will have your very own lead magnet, ready to use…to bring in leads for you business. Sound good? Awesome!
FOR WHAT IT'S WORTH…
I could easily sell this workshop for upwards of $197…I’ve paid considerably more than that for similar trainings, myself. So please, take advantage of it before I realize how crazy I’m being by offering it for free, lol!
If you’d like to participate, click the link below, leave your best information, and I’ll get you hooked up and ready to go.
‘FANTASTIC FREEMIUMS' FREE 5-DAY ONLINE WORKSHOP
**Get more info and register to join in on the free workshop
Some Other Great Resources To help You In a Major Way!
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1) Attraction Marketing and Leadership Platform – Learn More
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2) 3-Minute Expert – Attraction Marketing Edition – Learn More
This course, by multiple 7-figure earner, Ray Higdon, is the absolute #1, gold standard. It will teach you how to blog like a pro and actually earn an amazing income doing it! Without proper guidance, most bloggers simply spin their wheels and never make a dime. As online marketers, our blog is our piece of real estate online. As a matter of fact, it is the only thing online that we own and control. A blog should form the hub of our entire business and deserves to be set up for success from the start.
*3) Ultimate Branding Blueprint – Learn More
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I hope you did because my goal is always to provide you with the best possible information and resources to help you build an amazing business online, while having a blast doing it! Feel like Sharing This Because You're awesome and Love to Share Info that will help others?”
Question of The Week: Do you currently already have a lead magnet that you are using for your online business? What challenges are you having with it, if any?